Afraid of Culture Wars When Re-Branding?

Here’s how to handle rebrand planning and implementation in a way that promotes cultural integration and unity
SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after carefully thinking about each symptom as it relates to your organization, your brand is probably in need […]
No one said Rebranding was Easy
I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion. Deciding to rebrand your company is a bold move. And the fact is that with bold moves often come uncomfortable circumstances. No one said rebranding […]
Rebranding an Agency

Rebranding an Agency The new identity and design system for Agency Bel, our boutique branding agency. I thought it might be helpful to get a sneak peak into how we work, and our design process. Only slide that is missing is our competitive analysis. THAT’s a secret.