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Why does color really matter, and how does it shape brands?

Brand Color Psychology

As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.

What is a trade dress and how it can protect your brand

secondary design element brand system

As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in.  If you’re wondering what […]

New Hampshire’s Ridge Hemp Gets a Web Audit

Business Owner Tanya White beamed: "Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our marketing needs!"

Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our marketing needs!” Ridge Hemp Owner, Tanya White This Hemp / CBD company entered a crowed […]

Why Do Rebrands Elicit Such Strong Reactions?

The rebrand of AirBNB stirred the marketplace

Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most important tools a brand has. This simple fact makes change extraordinarily difficult.

Featured Speaker at the Small Business Expo

5 Ways To Build An Authentic Brand (Even If You’re Small) By Laura Sauter (speaker) of Agency Bel Branding at Small Business Expo, Boston April 2023

Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity, Raytheon, Philips, Biogen and TJX. But she has also worked with many more small companies, […]

Long time client brings us back to design dynamic packaging system

Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion that now frees up 4-5 hours of my time every week. I highly recommend Laura for any creative marketing work that your company needs. – Matt Zembruski, Business Consultant

Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion that now frees up 4-5 hours of my time every week. I highly recommend Laura for any creative marketing work that your company needs. – Matt Zembruski, Business Consultant Listen […]