Wilmington Trust Rebrand

Wilmington Trust’s rebranding project successfully balanced the need for modernization with the emotional attachment to the existing brand. By adopting an incremental approach, the updated identity resonated with stakeholders and clients, reinforcing Wilmington Trust’s commitment to its heritage and future.

Corporate rebranding
Financial services branding
Wilmington Trust case study
AgencyBEL branding project
Incremental rebrand strategy
Modernized brand identity
FutureBrand collaboration
Emotional branding
Brand consistency
Commemorative brand materials