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Why does color really matter, and how does it shape brands?

Brand Color Psychology

As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.

What is a trade dress and how it can protect your brand

secondary design element brand system

As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in.  If you’re wondering what […]

Interior Architecture Client testimonial

On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from […]

SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.

How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after carefully thinking about each symptom as it relates to your organization, your brand is probably in need […]

No one said Rebranding was Easy

I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion. Deciding to rebrand your company is a bold move. And the fact is that with bold moves often come uncomfortable circumstances. No one said rebranding […]

Hire Us Today for Creative Concept Development

Agency Bel collaborates with individual clients as well as with larger agencies and design firms. In addition to design, we specialize in concept development, and creative team support. The Boston Group, and NY’s  FutureBrand have used our expertise to amplify their offerings. Partner with us today! 617.780.6485