brand strategy

What to expect when you’re expecting a rebrand: your guide to successful implementation

When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately estimate how much it will cost and how long it will take to complete.

The truth is a rebrand almost always costs more than you think and takes longer than you anticipate. Engaging an experienced implementation expert can help you navigate this uncharted territory. A good partner will help you stay organized, identify and address the risks that could derail your best-laid plans, and complete your rebrand on time and under budget.

To help you understand the intricacies a rebrand will entail, we’ll walk you through the first six months of what a typical engagement with Agency Bel looks like. This will enable you to imagine the scope of your upcoming rebrand and determine what it will take to achieve a successful outcome.

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Client and Fellow Board member testimonial

"You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive solution. Now we have a brand, a style and a look." — Stacey Battista, VP NAHAC board of directors

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Wordmark Logo Trends

For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks with individual letters that stand out from the rest.

#graphicdesign#logo#logodesign#brandidentity#branding#creative#brand#marketing#typographydesign#strategy #digitalmarketing

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Create a Brand Identity You’ll Be Proud Of

Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big deal!

The difference between a brand, branding, and brand identity

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Happy 20th Agency BEL

What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common? 
2001, June specifically, is the year my boutique brand strategy and design business AgencyBel was founded!  

#Want to see how your brand performs against the competition? Set up a complimentary strategy call! We offer workshops too that help you align with the leaders of your organization to (re)ignite your brand and bring forth what is important.  

Five Aspects Of Visual Identity That Many Companies Tend To Overlook

A company’s brand can be as valuable – if not more so – than the products and services it offers. Apple’s brand alone is worth $184 billion, while Google’s is $141 billion. Yes, that’s billion with a B.

While a brand identity is comprised of many qualities, visual identity is arguably its most important. This includes the logo, sure. But it’s also the typography, the icons and the illustrations. It’s the photos you use in your ads and the footage you use in your videos. It’s the color palettes and contrast methods you use on your site and various mediums of social media.

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More leaders are speaking out about environmental and social issues

There is little doubt in my mind that historians will look back at the last few years as a significant turning point in the history of business. Most large companies—the Fortune 500—have significantly increased the attention they pay to social and environmental issues, and are more willing to speak out on controversial social and political issues. Critics see this as political posturing. But in fact, it reflects a fundamental change in the way businesses are run. 

Those changes were evident in a virtual roundtable Fortune hosted yesterday, in partnership with McKinsey & Company. Some excerpts:

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I have a Question

How do you build a strong brand

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Brand Strategy Today

What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but the arrangements were new—a new sound for a new age. A lot of traditionalists hated it. But Dylan was never afraid to try something new, and it’s safe to say he was onto something when he went electric. 

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Happy Entrepreneur

Laura helped me strategize and brand myself in a way that is true to who I am and shows my passion for holistic foot care. I know I made the right choice with Laura Sauter and Agency Bel.
Nadege Montplaisir, Nurse Practioner, NYOTA Medical Footcare