Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin Samora.
Attendees learned . . .
+ About crucial brand building elements
+ How to look at Your Brand Purpose and how you are different
+ How to imagine what Your Bold Vision may or may not be
Agency Bel was instrumental in helping to demystify our corporate branding initiative and in turning it into a well managed launch. In the course of merging with IDEC, I got to appreciate Laura’s vast experience. She quickly understood the specific issues our corporation faced and proposed a viable solution. Her involvement from the planning stage to the final communications roll out was a key success factor for the merger.
— Gunther Winkler, PHD., VP Strategic Initiatives, BIOGEN
If ever there were a music school that made you want to break out in song, this is it. After three years of planning and construction, the new Nantucket Community Music Center at 56 Center Street is simply exhilarating. Belying its traditional Federal-style facade, built in 1843 by whale oil merchant Harrison Gray Otis Dunham, the interior achieves perfect harmony in the use of colors, textures, and lighting.
Conceived by Wendy Schmidt, with an interior design by Kathleen Hay and Joe Paul of BPC Architecture, this is not your fatherís music school. The space was designed as much to inspire as it is to teach, and succeeds on so many levels that it is hard to single out a specific highlight of the building.
When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort involving interior architecture and signature finishes as well as display fixtures, graphics, and technology. The concept, which has since been rolled out to over 80 Fidelity outposts nationwide, made its debut at a 14,000-square-foot flagship in Boston’s Financial District. Each element maximizes customer choice and access to information. Transparency and movement further underscore that idea. Running circulation routes along the glazed facade, for example, gives passersby a clear view of a full-color LED stock ticker and billboard-style supergraphics. Vinyl supergraphics, adhered to the glass wall of the second-floor offices take on a billboard effect when seen from the street. Part of the lobby is covered with a signature graphic pattern combined and layered with an updated version of its longtime starburst logo as seen applied to the exterior windows.
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after carefully thinking about each symptom as it relates to your organization, your brand is probably in need of an update.
The good news: needing to rebrand is not a bad sign; on the contrary! Most successful companies do it, from startups to those on the Fortune 500. Often, a rebrand means that the company has evolved beyond its previous identity and is now ready to reach new heights. Rebranding offers a great opportunity to strengthen the company’s presence and image in the eyes of your customers.
Rebranding, however, can be an effort-intensive process, so you need to be deliberate about the why and the how of going about it.
change is seldom easy, and we are programmed to fear the unknown
I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion.
Deciding to rebrand your company is a bold move. And the fact is that with bold moves often come uncomfortable circumstances. No one said rebranding was easy. But with the right preparation, the right state of mind, and a few helpful tips, surviving a rebrand doesn’t have to be a white knuckle affair. Here is some of the most important advice we share with our clients when they’re in the trenches of a rebrand.
A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s ethos, principles, mission etc. in the form of right business message among prospective clients. A good logo is the core essence of a business, helping to reflect a modern sensibility of a company to create long lasting impression.
Agency Bel collaborates with individual clients as well as with larger agencies and design firms. In addition to design, we specialize in concept development, and creative team support. The Boston Group, and NY’s FutureBrand have used our expertise to amplify their offerings.
Partner with us today! 617.780.6485
Brand Vision Sessions as a Part of the Strategic Process
Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort zone, so we usually supply ourselves with ample coffee and m&ms.
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