When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately estimate how much it will cost and how long it will take to complete.
The truth is a rebrand almost always costs more than you think and takes longer than you anticipate. Engaging an experienced implementation expert can help you navigate this uncharted territory. A good partner will help you stay organized, identify and address the risks that could derail your best-laid plans, and complete your rebrand on time and under budget.
To help you understand the intricacies a rebrand will entail, we’ll walk you through the first six months of what a typical engagement with Agency Bel looks like. This will enable you to imagine the scope of your upcoming rebrand and determine what it will take to achieve a successful outcome.
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